Established in 1970, Elegant Watch & Jewellery has rooted in Hong Kong China for nearly half a century. Renowned for its professionalism and quality service, it has become a leading player in high-end watch and jewellery retail.
Elegant provides one-stop quality service to its clients, bringing together high-end timepieces and jewellery. With multiple multi-brand and branded boutiques in Hong Kong’s most popular shopping malls, Elegant provides the most sought-after masterpieces to its clients. Elegant acts for over 50 international renowned watchmaking brands, including independent watchmakers. Moreover, Elegant also gathers the most elegant and rare certified diamonds and jewellery for its clients.
To provide a caring and professional service, staff from different positions in Elegant will receive on-the-job training, including product history, knowledge on Haute Horlogerie and conversational skills regularly.
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1970
First Multi-brand Elegant boutique opened in Ocean Terminal, Tsim Sha Tsui
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2002
With the opening of boutiques in Times Square, Causeway Bay and Ocean Terminal, Tsim Sha Tsui, Elegant has further developed its network to become a major player in the industry
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2003
Multi-brand Elegant flagship store opened in Ocean Terminal, Tsim Sha Tsui
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2007
Awarded “Hong Kong Iconic Brand” by East Week Magazine
Awarded “PROChoice (high-end timepieces retailer)” by Capital Weekly
Elegant collaborated with different international brands to set up boutique in major shopping malls, including A. Lange & Söhne, Cartier, Chopard, FRANCK MULLER, Girard-Perregaux, IWC, Jaeger-LeCoultre, Omega, Panerai, and TAG Heuer etc.
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2009
Awarded “Golden Ring Award (Best Retail Boutique)” by Watch Critics
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2012
Multi-brand boutique in Times Square, Causeway Bay opened, showcasing over 10 top brands
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2013
Awarded “Hong Kong Iconic Brand” by East Week Magazine
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2015
Awarded “Social Caring Pledge” by Social Enterprise Research Academy
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2016
Awarded “5th Outstanding Corporate Social Responsibility Award” by The Mirror
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2017
Awarded “6th Outstanding Corporate Social Responsibility Award” by The Mirror
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2018
QTS certified merchant of the Quality Tourism Services Scheme for 15 consecutive years