A captivating universe of kinetic art where Horological Machines and Mechanical Art Devices reign supreme, a world for discovering the kindred spirits of mechanical art, MB&F M.A.D.Gallery is the appropriate platform in which Horological and Legacy Machines by MB&F as well as Mechanical Art Devices created by friends of Maximilian Büsser take the limelight. Following Geneva, Taipei and Dubai, the fourth MB&F M.A.D.Gallery opens its door in Hong Kong at Harbour City, the city’s most popular shopping hub. To commemorate the occasion, MB&F held a Grand Opening ceremony on 20th February 2019, in which brand management, representatives from retail partner, friends of the media and mechanics enthusiasts gather together to witness the inauguration of the sanctuary of mechanical art.

The ceremony was commenced with a speech by Mr. Maximilian Büsser, Founder of MB&F, who then joined hands with Mr. Stan Lee, Chief Executive Officer of Elegant Watch and Jewellery, and Ms Canis Lee, Assistant Director and General Manager (Retail Leasing and Business Development) of Harbour City Estates Limited, to officiate the Grand Opening. The officiating guests each inserted a gigantic gear wheel that represented the passion and expertise for mechanics onto a specially-designed installation and activated the light to be turned on. Then, they proposed a toast to wish for success and prosperity for the newly-opened MB&F M.A.D.Gallery. Mr. Büsser then hosted a guided tour in the gallery, introducing some highlighted products to the guests.

Operated in collaboration with Elegant Watch and Jewellery, MB&F M.A.D.Gallery Hong Kong is located at Shop OT316, Level 3, Ocean Terminal, Harbour City, Kowloon, the city’s best-loved shopping hotspots. Designed in concord with the other three galleries, the Hong Kong boutique features a simplistic and elegant atmosphere, making it a perfect setting showcasing the central figures of the space – the Mechanical Art Devices. For a complete indulgence in the world of mechanics, visitors are welcome to the relaxing and cozy VIP lounge area for close-up appreciation of the mechanical art devices or to exchange views with the like-minded.

Mr. Maximilian Büsser, Founder of MB&F, remarked, “M.A.D.Gallery originated from my childhood dream – a shelter for my favourite mechanical devices all in one place, where I can appreciate and play with them whenever I want. I am very excited to see my dream come true in this fascinating metropolitan of Hong Kong. We see M.A.D.Gallery as the perfect platform to showcase our own machines as well as other pieces of kinetic art by other creators whom we greatly admire. Thanks to M.A.D.Gallery, we are meeting like-minded artists operating in parallel worlds; people who think like us and share our passion for creating mechanical art.”

Mr. Stan Lee, Chief Executive Officer of Elegant Watch and Jewellery, added, “Elegant Watch and Jewellery is devoted to presenting the best sought-after pieces to customers in the region. MB&F is a pioneering creator and an insightful leader of the industry, and there is no better place than Hong Kong, the world’s most exciting trading hub for artpieces and timepieces, for the landing of the brand’s sanctuary of mechanical art. The collaboration with MB&F to bring M.A.D.Gallery to Hong Kong once again speaks firmly on our shared enthusiasm in mechanical art, and it is with great honour and pleasure that we can provide mechanical art lovers an accessible and amiable venue to appreciate the tour de force of different artists.”

Highlights from MB&F M.A.D.Gallery Hong Kong:



55® Nixie Time Zone

Arachnophobia

Medusa

Apesanteur IV

MusicMachine 3

Machine Lights Type No. 1